1.Fundamentals of digital marketing” from Google

Some individuals may be surprised to learn that Google offers its own digital marketing courses. Google not only has such a course, but it also has some of the greatest free curricula available.

There are 26 courses in Google’s digital marketing course, each featuring video lectures. You have the freedom to complete the course at your own speed. In total, there are around 40 hours of video content for you to become acquainted with.

Google Digital Unlocked

This course’s 26-module program covers a wide range of topics:

  • Business strategy.
  • Analytics and data insights.
  • Content marketing.
  • Display advertising.
  • Email marketing.
  • Local marketing.
  • E-commerce.
  • SEO.
  • Social media marketing.

You will have to pass the 40-question final examination when you’ve completed all the modules. After completing this last task, you will be awarded a certificate of completion. Given Google’s standing in many industries, this digital marketing training might be quite beneficial in beginning a career.

The “Fundamentals of Digital Marketing” is aimed at novices, thus it is ideal even for individuals with little to no understanding of digital marketing.

By the way, “Fundamentals of Digital Marketing” is a course offered by Google Digital Garage. A few additional information about digital marketing may be found here, but only a certificate accompanies “Fundamentals of digital markets.”

2. HubSpot Academy marketing certification courses


The HubSpot Academy courses do not focus so widely on digital marketing as the “Digital Marketing Basics” of Google. Instead, there is a little focus on HubSpot courses.

HubSpot provides certification training in several different areas, including:

  • Social media marketing.
  • Content marketing.
  • Email marketing.
  • Contextual marketing.
  • Inbound marketing.

In the HubSpot Academy, digital marketing courses are fairly short – up to 6 hours. However, if you want to go through them all, you will begin to get closer to the Google “Digital Marketing Fundamentals” course.

One good thing about HubSpot courses is that not only novices but even expert marketers are taken into account. You may use the filter at the top of this page to find out which course is appropriate for your skills.

In addition, HubSpot courses may be a better choice for you if you are interested in a certain topic, because it is a restricted field. We referred to “more concentrated” earlier on.

3. Google Skillshop marketing certifications


There are numerous online courses in Google Skillshop – including a Google marketing platform with several accreditations in different fields. You may earn certification in the area of the Google Marketing Platform:

  • Campaign management, planning, and reporting with the Campaign Manager Certification.
  • Ad campaigns with the Search Ads 360 Certification.
  • Workflow troubleshooting, optimization, and campaign setup with Display & Video 360 Certification.
  • Project management, QA, and design with the Creative Certification.

Google gives you a preparation course to familiarize yourself with the basics for each certification exam.

The Google marketing platform contains Google AdMob materials for mobile advertising, Google My Business for local presence management, the Analytics Academy for data gathering and analysis and more, as well as approved resources.

The Skillshop marketing platform, in contrast to the “Fundamentals of Digital Marketing,” is a little more deeply into the intricacies. This may be less appropriate for novices.

You should first start with “Digital Marketing Fundamentals” and then go on to the skill shop if you are interested in Google’s education and certification options, but are a novice in digital marketing.

4. Alison Digital Marketing Courses


The Alison Online Education Platform offers one of the greatest catalogs you can discover — for free lessons at the very least. Alison provides its pupils certification courses including:

  • “Facebook Advertising for Beginners”.
  • “Advertising your business online”.
  • “Hidden Secrets of Sales & Marketing”.

The Alison certification classes are more specialized, as you may have seen. This is perhaps the finest thing for digital vendors who wish to increase their knowledge and obtain a degree in a certain field. If you’re an entrepreneur who wants to start, generalist courses such as Google’s “Digital Marketing Fundamentals” again would be perfect.

5. “Become a Digital Marketing Specialist” by LinkedIn


Keep in mind that, while free of charge, you require LinkedIn Premium to be awarded certifications before we move forward with a digital marketing specialist.

If you use LinkedIn Learning Premium currently, you will be free from this certification course. Otherwise, seek something else if you truly want a free course.

That being stated, you can complete the “Become a Specialist Digital Marketing” gratis if you are eligible for the 1-month free test of the premium plan.

“Become a specialist in digital marketing” includes almost 27 hours of educational content covering subjects like:

  • SEO foundations.
  • Google Ads essentials.
  • Content marketing.
  • Social media marketing.
  • Email and newsletter marketing.
  • Marketing on Facebook and Instagram.
  • Social media marketing and ROI.

When you finish all the courses of “Become a digital marketer,” you will be given a digital marketing certificate which should enable you to start your career powerfully.

6. Facebook Blueprint

Due to its growing user base, social media has gained tremendous popularity and this feature of social media platforms has also become an appealing playing field for digital marketers.

You need to know the appropriate approach to promote the targeted goods or services on social media platforms if you want to establish a successful online business or to make a sustainable career in digital marketing. Facebook Blueprint is a marketers’ online academy and marketers may find out about marketing through this platform from various backgrounds.

There are over 150 courses to choose from, and each one is tailored to a certain set of pupils. Beginner and expert marketers alike can find valuable courses to enroll in. This platform, on the other hand, has created courses to provide students a thorough understanding of the internet marketing process, particularly the multichannel marketing strategy, which has grown increasingly popular.

Different courses for different sorts of internet company were created, and the teachers also put in comprehensive methods to meet the needs of companies of all shapes and dimensions. The Facebook blueprint certification course will equip you with solid knowledge of social media marketing.

7. Google Analytics Academy


You must know before registering for this certification course that this course is for those persons who already have the fundamental digital marketing expertise.

In addition to information on Google Analytics, Google Analytics Academy helps you enhance your analysis abilities overall. Multiple social media networks provide mini-courses that can assist you assess how well your marketing initiatives work across various platforms.

After completing the final examination, you will be certified by the Google Analytics Academy. This advanced Google Analytics certification course can help you enhance your marketing abilities and also play a highly lucrative job.

8. eMarketing Institute


The eMarketing Institute not only provides its students with high-quality certification courses but also has created some essential marketing tools.
Students can take their own steps to study course content and teaching videos. However, the students need to be present for an online test in order to obtain the certificate. The test comprises of 50 MCQ and students must reply in 60 minutes to the questions. To obtain the certificate, the students have to achieve at least 50%.

9. edX


The majority of the courses are established by various world-class institutions to provide simple access to a world-class education to the worldwide student population. All the courses on this platform are nevertheless not free.

Free marketing may be useful for budding digital marketers. These courses on free marketing will assist students gain a basic knowledge of the marketing and demand of current organizations. The creation of that online learning platform has been backed by two globally known institutions, MIT (Massachusetts Institute of Technology and Harvard University, which have initiated the bulk of the training courses.

Students must enroll in the courses, and the online lessons start at a certain time. This also implies that students must adhere to a strict timetable in order to complete the course. To receive the certificate, students must also pass the final exam at the end of the course.

The digital marketing certification course on edX is designed for advanced students who already have a basic understanding of the subject.